List of renamed products
This is a list of renamed or repositioned products.
Renamed products
[edit]- In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture.[1]
- 7 Up had used a lot of names over the past. It started off as SEVEN-UP, and then "7up Lithiated Lemon Soda", then finally "7 Up".[2]: §2
- Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999.[3][4]
- Coon cheese was rebranded Cheer cheese in 2020 by Saputo Inc due to pressure raised by the Black Lives Matter campaign[5]
- Darkie toothpaste was renamed Darlie in 1988.[6] The Chinese name of the brand, "黑人牙膏" (English: "Black Person Toothpaste"), was changed to "好來" (a phonetic translation of Hawley, also meaning "Good things will come") in 2021.[7]
- The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979.[8]
- Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000.[9]
- Lilt became 'Fanta Pineapple & Grapefruit' in 2023.[10]
- Marathon (as it was known in the United Kingdom) became Snickers in 1990[10]
- Nestlé Quik (as it was known in the United States) took the European name Nesquik.[11]
- Oil of Ulay (as it was known in the United Kingdom) became Olay in 1999.[12]
- Opal Fruits (as it was known in the United Kingdom) became Starburst in 1998.[13]
- "Purple Pill" anti-heartburn medication was Prilosec (omeprazole magnesium) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium).[14] This is a case of evergreening.[15]
- Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted.[16]
References
[edit]- ^ http://media.corporate-ir.net/media_files/IROL/95/95168/LettersToShareholders/Letter_March_2006.pdf [bare URL PDF]
- ^ Lockhart, Bill; Brown, Bob (2024). "The Seven-Up Company and 7-Up Bottles The Real Story: A Look at the Myths, the Mystery, and the Magic" (PDF). Society for Historical Archaeology. Chapter 1 Chapter 2
- ^ "No one wants a bowl of Choco Krispies". Finance - Telegraph Blogs. 2016-03-16. Archived from the original on 2010-11-07.
- ^ "Coco Pops back after vote". marketingmagazine.co.uk.
- ^ Coon cheese's name to be changed over racism concerns ABC News (Australia) July 24, 2020
- ^ Stone Fish, Isaac (2010-11-30). "Back to the Days of Blackface". Newsweek. Archived from the original on 2010-12-02.
- ^ Yuen, Simon (December 14, 2021). "Darlie updates Chinese name and logo while retaining English brand". Marketing Interactive. Retrieved September 8, 2022.
- ^ Klein, Lloyd (1999). It's in the Cards: Consumer Credit and the American Experience. USA: Praeger Publishers. p. 29. ISBN 0-275-95757-8. Retrieved 16 February 2018.
- ^ "MSN Money UK - Latest Financial News, Market Updates & Guides". msn.com. Archived from the original on 2014-08-12. Retrieved 2014-03-04.
- ^ a b "Lilt drink brand to be scrapped and renamed Fanta". BBC News. 2023-02-13. Retrieved 2023-06-22.
- ^ "About Nesquik- Brand Heritage". Nestlé Middle East FZE. Archived from the original on 14 November 2015.
Developed in the United States of America in 1948, we were originally known as Nestlé Quik [..] In the 1950s the brand was launched in Europe as NESQUIK®. This followed with a worldwide name change for the brand and then from 1999 onwards it became NESQUIK® in all countries.
- ^ "A brief history of Olay". the Guardian. 12 March 2012. Retrieved 1 June 2020.
- ^ Abernethy, Laura (2020-01-22). "You can buy Opal Fruits again - 22 years after the sweets were renamed Starburst". Metro. Retrieved 2023-06-22.
- ^ Purple Pill history Archived 2006-10-19 at the Wayback Machine
- ^ Gladwell M (25 October 2004). "High Prices: How to think about prescription drugs". The New Yorker. Retrieved 23 June 2006.
- ^ "Twix or Raider? Legal tips on registering a trademark". German Lawyers – Law Firm In Germany.